How we do it



We use technology as the means to generate development, employability opportunities, a return to studies and access to the world of entrepreneurism to people who are from 12 to 29 years old. Technology is a continuously developing tool in the life of this public, technology is the language that enables us to develop a 21st Century competence in these young people – the autonomy in Information and Communication Technology and the skills for solving social problems.

Networking and Connections

  • Plataform
  • Mentors
  • Partnerships
  • Learning Communities


  • Education
  • Support and Follow Up
  • Co-creation Dynamics and Learning practices
  • ICT Usage Support

New awareness

  • Learning on the job
  • Sharing experiences and co-creating solutions
  • Develop 21st Century competences
  • Cyber culture


  • Support young people in their choices
  • Bring together teachers, mentors and young people
  • Encourage young people to create a life project
  • Offer entrepreneurism and employability opportunities


It is a continuous and customized learning methodology which enables young people to become “reprogrammers” of their own realities. Our methodology sets the basis for the background of our multipliers and young people; it is inspired by the Brazilian educator Paulo Freire and complies with the Full Time Education and Digital Culture concepts. This is also where we stand out: we enable the development of these young people to be closely monitored by a skilled and prepared educator. Our methodology encompasses three dimensions to strengthen the social impact: I (the focus on what the young people themselves think about the theme), We (how they see themselves with regards to that) and All of Us (the focus on the impact of the theme upon the family, community and the world).

Learn about the 4 steps of our methodology

Read the world

Assessing the context which one is part of, define the issue which will be dealt with and the intended objectives.

What to do

Planning what will be executed in order to accomplish the objectives defined in the previous step.

Hands-on approach

This is the achieving step. Young people, multipliers and communities learn together and share their knowledge.

What did we learn

This is the step where we evaluate what was learned and accomplished.

21st Century Competences

Our unique methodology also aims at encouraging education competences of the 21st Century. These competences derive from definitions and studies from the World Health Organization (WHO), Organization for Economic Co-operation and Development (OECD) and the United Nations Education, Scientific and Cultural Organization (Unesco). They are:


Encourage production and sharing in a creative, interactive and collaborative way.


To prepare apt individuals to take decisions and be the protagonists of their own lives.

Affective and effective Communication

Cultivate empathy and acknowledge human dimension in the communication process; thus mastering languages, debating skills and active listening.

Sorting out challenges

Identifying the challenges and opportunities in order to search for solutions; valuing the difference so as to promote the culture of peace.



“At Microsoft, we have a mission to empower each person and each organization in the world to enable them to achieve more. In Brazil, we are committed to provide opportunities to young people by supporting education and entrepreneurism and the work developed by the Committee is fundamental so that we can reach our objectives. We are confident that our partnership, which has been in effect for 19 years, will continue to promote access to technology and generate employability opportunities and entrepreneurism to young people from Brazilian communities.”


Education is one of the guiding forces of the B2W Digital Sustainability Policy. Therefore, investing in the education of young people is the way to contribute to the growth of a country. Therefore, together with TecEscola – the Informatics Democratization Committee, we built an innovative digital empowerment project whose aim is to train 150 teachers from Rio de Janeiro state to use technology as their ally in the pedagogic practice which will benefit 15,000 students. The project aims to assist 50 schools located within communities in the Rio de Janeiro state. We believe it will be a true inspiration to transform the reality of teachers and students from the Government education system.